Federal Law No. 479-FZ of December 26, 2024 (hereinafter referred to as the Law) has amended the Federal Law "On Advertising", which establishes new rules for the distribution of advertising on the Internet.
Let's consider the important provisions of this Law.
● Mandatory deductions: online advertising distributors and advertising system operators are now required to deduct 3% of the revenue received from the sale of advertising distribution services.
● Criteria for classifying information as advertising will be determined by the Government of the Russian Federation. The Government will also determine the specifics of calculating and paying mandatory deductions.
● Exclusions: mandatory deductions are not paid when advertising is distributed on websites owned by broadcasters of TV channels and (or) radio channels and news agencies; on websites that are registered as online publications (subject to certain criteria); on nationwide mandatory public TV channels.
● Social advertising and advertising of loans: The Law clarifies the requirements for the distribution of social advertising, and also introduces additional requirements for advertising services for the provision of consumer loans.
At the same time, many Belarusian companies actively cooperate with Russian partners, place advertisements on Russian platforms or are focused on Russian consumers. In this regard, changes in Russian advertising legislation directly affect not only Russian, but also Belarusian businesses.
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